Art Basel Miami 2016 Happened

How does a gallery get someone to stop and notice them? Spectacle. No one is going to stop at 193 booths. That is just the count of one section. Everyone likes to turn their nose up at spectacle, especially in the art world. We are supposed to be above it all. What is an art fair but a big spectacle that takes over a city for a week? Give it to me and I’ll eat it right up. I want something to tell me to stop walking and come into the booth. I love spectacle!